Social Responsibility
Fulfil Chola’s corporate vision to enable customers to enter a better life.
Catalyze employee potential to enable professional and personal growth.
Leverage the Chola brand as a positive force to support community development.
Financial inclusion by a sensitive understanding of customers’ socio-cultural context and needs.
Our Focus
Diversity & Inclusiveness
Employee Wellness
Learning & Development
Empowering Communities
Social Initiatives
01 Financial Inclusion
We continue to focus on providing credit to transport entrepreneurs, new-to-credit customers and first-time borrowers. We keep our focus strong towards ensuring financial inclusion of various marginalized sections of society by offering loans for the purchase of new and used commercial & passenger vehicles, tractors/farm equipment and construction equipment that contribute to the economy.
02 Believeathon Campaign
On 15 November 2023, we launched the Believeathon Campaign, a Pan India campaign that aims to unite Cholaites (Chola Employees) towards our common vision – Believe in India, Believe in Chola and Believe in Yourself.
The campaign focuses on the belief torch that will travel to all our branches across the country. The Believe Torch is a symbol of light, hope and belief and as we pass it on, we pass on the message of belief to every nook and corner of the country.
Initiatives organized as a part of the Believeathon Campaign
Tree Plantation Drives –
97 Branches
Blood Donation Camps –
47 Branches
Road Safety Awareness Campaigns –
28 Branches
Medical Camps –
18 Branches
Dealer Meet-Up Sessions –
127 Branches
Charity Initiatives –
59 Branches
Food, Clothes & Groceries Distribution Events –
90 Branches
Bike Rallies –
54 Branches
03 CSR Initiatives
Key focus areas are ongoing projects of Health, Water & Sanitation, Education, Arts & Culture, Sports, Rural Development, Environmental Sustainability, Research and Development, and Road Safety. For more information, visit www.cholamandalam.com/community-relations