Social Responsibility
Fulfil Chola’s corporate vision to enable customers to enter a better life.
Catalyze employee potential to enable professional and personal growth.
Leverage the Chola brand as a positive force to support community development.
Financial inclusion by a sensitive understanding of customers’ socio-cultural context and needs.
Our Focus
Diversity & Inclusiveness
Employee Wellness
Learning & Development
Empowering Communities
Social Initiatives
01 Financial Inclusion
We continue to focus on providing credit to transport entrepreneurs, new-to-credit customers and first-time borrowers. We focus strongly on ensuring the financial inclusion of various marginalized sections of society by offering loans to different business sectors that contribute to the economy.
Our Responsible Loan Products that promote financial inclusion:
Vehicle Finance 65% of disbursements are made to micro & small enterprises and agriculture-based customers.
Home Loans Focuses on reaching out to lower and middle-income borrowers across the country, penetrating to small villages and towns.
Loan Against Property Lending to medium & small businesses against properties at affordable ROI under LAP & Micro LAP.
Small & Medium Enterprise Loans Focuses on small-scale industries that provide employment opportunities to people in remote locations.
Consumer & Small Enterprise Loans Funding FTU customers through our partnership business to enhance financial inclusion.
Secured Business & Personal Loans Offering funds to unorganized business sectors and individuals with monthly income ranging from ₹ 25,000 to ₹ 30,000.
02 Believeathon Campaign
On 15 November 2023, we launched the Believeathon Campaign, a Pan India campaign that aims to unite Cholaites (Chola Employees) towards our common vision – Believe in India, Believe in Chola and Believe in Yourself.
The campaign focuses on the belief torch that will travel to all our branches across the country. The Believe Torch is a symbol of light, hope and belief and as we pass it on, we pass on the message of belief to every nook and corner of the country.
Initiatives organized as a part of the Believeathon Campaign
Tree Plantation Drives –
97 Branches
Blood Donation Camps –
47 Branches
Road Safety Awareness Campaigns –
28 Branches
Medical Camps –
18 Branches
Dealer Meet-Up Sessions –
127 Branches
Charity Initiatives –
59 Branches
Food, Clothes & Groceries Distribution Events –
90 Branches
Bike Rallies –
54 Branches
03 CSR Initiatives
>Key focus areas are ongoing projects of Health, Water & Sanitation, Education, Arts & Culture, Sports, Rural Development, Environmental Sustainability, Research and Development, and Road Safety. For more information, visit www.cholamandalam.com/community-relations